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    Beauty

    Infographic: What Beauty Box Consumers Really Think

    Everyone loves a surprise! Perhaps that’s why beauty subscription boxes have been a hit since Birchbox launched the concept in 2010. Since then, a...
    By Ann D'Adamo / 24 Nov 2017
    Beauty

    It's Only Natural...The Evolution of Clean Beauty | WMI

    The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer consciousness about sustainably sourced ingredients,...
    By Ann D'Adamo / 17 Nov 2017
    Beauty

    Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

    The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment...
    By Ann D'Adamo / 10 Nov 2017
    Beauty

    Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

    Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...
    By Ann D'Adamo / 18 Oct 2017
    Beauty

    Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

    Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...
    By Ann D'Adamo / 16 Oct 2017
    Beauty

    How Millennial Beauty Consumers Are Reinventing Anti-Aging | WMI

    In August, Allure’s editor in chief, Michelle Lee, announced that the term “anti-aging” would be banned from the publication. Lee believes that the...
    By Ann D'Adamo / 09 Oct 2017
    Beauty

    Counter Intelligence: A Conversation With Beauty Industry Insider Kelly Kovack | WMI

    Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sales floor that has day-to-day hands-on experience...
    By Ann D'Adamo / 26 Sep 2017
    Beauty

    Beauty on Social Media: How the Conversation Got Started & Where It’s Going | WMI

    In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost 1.5 million. In less than a decade, social media...
    By Ann D'Adamo / 22 Sep 2017
    Beauty

    Marketing Beauty to Hispanic Millennials | WMI

    In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and...
    By Ann D'Adamo / 08 Sep 2017

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