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BEAUTY

Beauty

Beauty on Social Media: How the Conversation Got Started & Where It’s Going | WMI

In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost 1.5 million. In less than a decade, social...
By Ann D'Adamo / 22 Sep 2017
Beauty

Marketing Beauty to Hispanic Millennials | WMI

In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and...
By Ann D'Adamo / 08 Sep 2017
Beauty

What Makes Indie Brands Successful? An Interview with Andrea Van Dam | WMI

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo / 07 Sep 2017
Beauty

Highlights in Hair Color: Winning Strategies for Brands | WMI

Pastel pink cotton candy-colored hair or aquatically themed mermaid hair may have inspired millions of Instagram posts, but these summertime fads...
By Ann D'Adamo / 25 Aug 2017
Beauty

Beauty Marketing: How Sun Care Brands Can Avoid Getting Burned | WMI

Look around at any beach or pool and you’ll see moms chasing their kids around with sunscreen in hand. Sunburns are painful and have the potential...
By Ann D'Adamo / 11 Aug 2017
Beauty

Infographic: The Beauty of  E-Commerce | WMI

In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47%...
By Ann D'Adamo / 26 Jul 2017
Beauty

Beauty Research: What Women Want in Skincare | WMI

By Ann D'Adamo / 03 Jul 2017
Fashion

Infographic: Running in Style | WMI

Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all...
By Ann D'Adamo / 30 Jun 2017
Beauty

Infographic: Brushing Up on Oral Care | WMI

Although women love to explore and try new beauty products, when it comes to caring for their teeth, they are loyal to the brands they trust—one...
By Ann D'Adamo / 28 Jun 2017
Beauty

Marketing Personal Care to Female Consumers | WMI

Google “morning hacks” and you’ll find more than seventeen million tips and tricks that promise to make mornings a little less rushed. Still,...
By Ann D'Adamo / 12 Jun 2017
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