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BEAUTY

Beauty

Beauty on Social Media: How the Conversation Got Started & Where It’s Going | WMI

In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost 1.5 million. In less than a decade, social...
By Ann D'Adamo
Beauty

Marketing Beauty to Hispanic Millennials | WMI

In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and...
By Ann D'Adamo
Beauty

What Makes Indie Brands Successful? An Interview with Andrea Van Dam | WMI

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Beauty

Highlights in Hair Color: Winning Strategies for Brands | WMI

Pastel pink cotton candy-colored hair or aquatically themed mermaid hair may have inspired millions of Instagram posts, but these summertime fads...
By Ann D'Adamo
Beauty

Beauty Marketing: How Sun Care Brands Can Avoid Getting Burned | WMI

Look around at any beach or pool and you’ll see moms chasing their kids around with sunscreen in hand. Sunburns are painful and have the potential...
By Ann D'Adamo
Beauty

Infographic: The Beauty of  E-Commerce | WMI

In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47%...
By Ann D'Adamo
Beauty

Beauty Research: What Women Want in Skincare | WMI

By Ann D'Adamo
Fashion

Infographic: Running in Style | WMI

Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all...
By Ann D'Adamo
Beauty

Infographic: Brushing Up on Oral Care | WMI

Although women love to explore and try new beauty products, when it comes to caring for their teeth, they are loyal to the brands they trust—one...
By Ann D'Adamo
Beauty

Marketing Personal Care to Female Consumers | WMI

Google “morning hacks” and you’ll find more than seventeen million tips and tricks that promise to make mornings a little less rushed. Still,...
By Ann D'Adamo

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