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Stella Rising Blog

Beauty

Infographic: What Beauty Box Consumers Really Think

Everyone loves a surprise! Perhaps that’s why beauty subscription boxes have been a hit since Birchbox launched the concept in 2010. Since then, a...
By Ann D'Adamo
Beauty

It's Only Natural...The Evolution of Clean Beauty | WMI

The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer consciousness about sustainably sourced ingredients,...
By Ann D'Adamo
Beauty

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment...
By Ann D'Adamo
Beauty

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...
By Ann D'Adamo
Beauty

Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...
By Ann D'Adamo
Beauty

How Millennial Beauty Consumers Are Reinventing Anti-Aging | WMI

In August, Allure’s editor in chief, Michelle Lee, announced that the term “anti-aging” would be banned from the publication. Lee believes that the...
By Ann D'Adamo
Beauty

Counter Intelligence: A Conversation With Beauty Industry Insider Kelly Kovack | WMI

Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sales floor that has day-to-day hands-on experience...
By Ann D'Adamo
Beauty

Beauty on Social Media: How the Conversation Got Started & Where It’s Going | WMI

In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost 1.5 million. In less than a decade, social media...
By Ann D'Adamo
Beauty

Marketing Beauty to Hispanic Millennials | WMI

In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and...
By Ann D'Adamo

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