Stella Rising Blog

Pinterest’s 2018 Top Trends

Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, it offers much more than pretty pictures....

Infographic: The Socially Connected Beauty Consumer

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond...

Consumer Trends 2018: Brands Inside the Glass Box

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans trust the government, about a quarter trust the...

Beauty Trends: How Beauty Is Redefining Culture

Throughout history, those that defined culture also defined what it meant to be beautiful. Twentieth-century tastemakers, such as editors, movie...

Infographic: What Beauty Box Consumers Really Think

Everyone loves a surprise! Perhaps that’s why beauty subscription boxes have been a hit since Birchbox launched the concept in 2010. Since then, a...

It's Only Natural...The Evolution of Clean Beauty | WMI

The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer consciousness about sustainably sourced ingredients,...

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment...

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...

Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...