Stella Blog

Most American beauty consumers would attribute the rise in popularity of face masks to the Korean be...

Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, ...

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C i...

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans t...

Throughout history, those that defined culture also defined what it meant to be beautiful. Twentieth...

Everyone loves a surprise! Perhaps that’s why beauty subscription boxes have been a hit since Birchb...

The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer conscio...

The beauty path to purchase is arguably among the most complex and the most personal. Technology has...

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content ...