Stella Rising Blog

Marketing Personal Care to Female Consumers | WMI

Google “morning hacks” and you’ll find more than seventeen million tips and tricks that promise to make mornings a little less rushed. Still, almost...

Infographic: Amazon's Beauty Best-Sellers

What beauty products sell best on Amazon?

Google’s 2017 Guide to Global Beauty Trends | WMI

With every query typed into a search bar, Google is learning more about what consumers want, when they want it, and how they intend to find it. These...

The 7 Most Wanted Selfie-Worthy Beauty Experiences | WMI

When does a manicure become an Instagrammable moment? Anytime between the moment she selects a shade of polish to showing off her trendy tips!...

Infographic: Why Women Love Masstige Beauty | WMI

Masstige beauty offers women everything they want in beauty: high quality, the latest trends, and beautiful packaging, all for a few dollars more...

Infographic: Yes, Social Media Sells! | WMI

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't...

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...

The Millennial Nip/Tuck | WMI

Plastic surgery used to be something that was done discreetly. Women would have a nip here, tuck there, and emerge after all telltale signs had...

Infographic: Who Is The Ulta Beauty Shopper? | WMI

Who is the Ulta Beauty shopper? She's an explorer and Ulta's wide selection of products delights her sense of discovery. In our infographic, we look...