Stella Rising Blog

Love Notes: Millennials and Fragrance | WMI

Although fragrance industry sales dipped 6% globally in 2016, perfume is still considered a desirable luxury item – 75% of Millennial women reported...

Infographic: What Drives Online Purchase | WMI

Quick & Easy: A Look At Beauty Routines | WMI

Although your Instagram feed may be filled with images of expertly made up beauty bloggers, most women aren’t getting up in the morning and creating...

Social Media: Beauty on YouTube | WMI

Beauty has always been a leading category on YouTube, but in the past year it’s experienced dramatic growth. In 2016, there was a 65% increase in...

Beauty: Marketing Hair Care to Women | WMI

A good hair day can do a lot to boost a woman's confidence. It's a simple fact that when your hair looks good, you feel good. But for the millions of...

Aging Gracefully: How Boomers Buy Beauty | WMI

It’s no secret that the beauty industry markets to Millennials; that makes good business sense—they buy more cosmetics and hair care products and are...

Who Is The Walmart Beauty Shopper? | WMI

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover and try! In our infographic, we look at how...

Who, What, Where?  A Look at Clean Beauty Customers | WMI

Demand for natural and organic beauty continues to grow, as more than half of all women, and 62% of Millennials, say they read labels on beauty...

Beauty Marketing Trends 2017 | WMI

Indie brands continued to gain momentum in 2016 thanks to product innovation and amajor shift in the way consumers discover and buy beauty. In the...