Stella Rising Blog

The Millennial Nip/Tuck | WMI

Plastic surgery used to be something that was done discreetly. Women would have a nip here, tuck there, and emerge after all telltale signs had...

Infographic: Who Is The Ulta Beauty Shopper? | WMI

Who is the Ulta Beauty shopper? She's an explorer and Ulta's wide selection of products delights her sense of discovery. In our infographic, we look...

“Am I Instaworthy?” Social Spurs Beauty Spend Among Teens | WMI

Today’s teenagers are the first generation to have grown up alongside social media. Their childhoods have been documented on their parents’ Facebook...

Love Notes: Millennials and Fragrance | WMI

Although fragrance industry sales dipped 6% globally in 2016, perfume is still considered a desirable luxury item – 75% of Millennial women reported...

Infographic: What Drives Online Purchase | WMI

Quick & Easy: A Look At Beauty Routines | WMI

Although your Instagram feed may be filled with images of expertly made up beauty bloggers, most women aren’t getting up in the morning and creating...

Social Media: Beauty on YouTube | WMI

Beauty has always been a leading category on YouTube, but in the past year it’s experienced dramatic growth. In 2016, there was a 65% increase in...

Beauty: Marketing Hair Care to Women | WMI

A good hair day can do a lot to boost a woman's confidence. It's a simple fact that when your hair looks good, you feel good. But for the millions of...

Aging Gracefully: How Boomers Buy Beauty | WMI

It’s no secret that the beauty industry markets to Millennials; that makes good business sense—they buy more cosmetics and hair care products and are...