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| | 3 MIN READ

When does a manicure become an Instagrammable moment? Anytime between the moment she selects a shade...

| | 1 MIN READ

Masstige beauty offers women everything they want in beauty: high quality, the latest trends, and be...

| | 1 MIN READ

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop...

| | 3 MIN READ

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these ...

| | 2 MIN READ

Plastic surgery used to be something that was done discreetly. Women would have a nip here, tuck the...

| | 1 MIN READ

Who is the Ulta Beauty shopper? She's an explorer and Ulta's wide selection of products delights her...

| | 3 MIN READ

Today’s teenagers are the first generation to have grown up alongside social media. Their childhoods...

| | 1 MIN READ

Although fragrance industry sales dipped 6% globally in 2016, perfume is still considered a desirabl...

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