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Stella Rising Blog

Beauty

How Women Buy Beauty 2016 | WMI

How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for...
By Ann D'Adamo
Beauty

The Skinny from Fat Mascara | WMI

At Women’s Marketing, we openly admit that we’re a little obsessed with beauty. We’re plugged into emerging industry news, always checking out what...
By Ann D'Adamo
Media

Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?”  From mass market to luxury, it’s a pain point for almost every brand. Consumer...
By Ann D'Adamo
Beauty

10 Fascinating Facts about Lipstick | WMI

“Pour yourself a drink, put on some lipstick, and pull yourself together.” –Elizabeth Taylor Liz articulated what women have known for centuries: ...
By Ann D'Adamo
Beauty

Charlotte Tilbury, Giving Women #LipstickConfidence | WMI

There are makeup artists, and then there are makeup artists! Charlotte Tilbury happens to be among the latter. Having made up the faces of the...
By Ann D'Adamo
Beauty

Infographic: The Mobile Beauty Counter | WMI

  Increasingly, women are more comfortable shopping from their smartphones and this is especially true of beauty enthusiasts. As more beauty buyers...
By Ann D'Adamo
Beauty

Beauty and Wellness Marketing Trends | WMI

Escapism and Magical Thinking Since the beginning of mankind, humans have marveled at the magic of the universe. But as we’ve evolved,...
By Ann D'Adamo
Beauty

Infographic: Millennial Mobile Shopping Trends | WMI

Want to know how women shop for beauty on their mobile phones? We've created this infographic to illustrate why Millennials, moms, and multicultural...
By Ann D'Adamo
Media

Marketing Beauty Products on Mobile | WMI

Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at...
By Ann D'Adamo

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