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    Beauty

    How Women Buy Beauty 2016 | WMI

    How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for...
    By Ann D'Adamo / 02 Sep 2016
    Beauty

    The Skinny from Fat Mascara | WMI

    At Women’s Marketing, we openly admit that we’re a little obsessed with beauty. We’re plugged into emerging industry news, always checking out what...
    By Ann D'Adamo / 17 Aug 2016
    Media

    Shopper Marketing: How to Drive to Retail | WMI

    We’re constantly hearing from clients, “How do we drive to retail?”  From mass market to luxury, it’s a pain point for almost every brand. Consumer...
    By Ann D'Adamo / 03 Aug 2016
    Beauty

    10 Fascinating Facts about Lipstick | WMI

    “Pour yourself a drink, put on some lipstick, and pull yourself together.” –Elizabeth Taylor Liz articulated what women have known for centuries: ...
    By Ann D'Adamo / 27 Jul 2016
    Beauty

    Charlotte Tilbury, Giving Women #LipstickConfidence | WMI

    There are makeup artists, and then there are makeup artists! Charlotte Tilbury happens to be among the latter. Having made up the faces of the...
    By Ann D'Adamo / 19 Jul 2016
    Beauty

    Infographic: The Mobile Beauty Counter | WMI

      Increasingly, women are more comfortable shopping from their smartphones and this is especially true of beauty enthusiasts. As more beauty buyers...
    By Ann D'Adamo / 13 Jul 2016
    Beauty

    Beauty and Wellness Marketing Trends | WMI

    Escapism and Magical Thinking Since the beginning of mankind, humans have marveled at the magic of the universe. But as we’ve evolved,...
    By Ann D'Adamo / 06 Jul 2016
    Beauty

    Infographic: Millennial Mobile Shopping Trends | WMI

    Want to know how women shop for beauty on their mobile phones? We've created this infographic to illustrate why Millennials, moms, and multicultural...
    By Ann D'Adamo / 04 Jul 2016
    Media

    Marketing Beauty Products on Mobile | WMI

    Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at...
    By Ann D'Adamo / 27 Jun 2016

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