Stella Rising Blog

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve...

Beauty’s Seven Most Wanted Products | WMI

If you could design a new beauty product, what would you create? That’s the question a recent survey posed to hundreds of women across America....

How Women Buy Beauty 2016 | WMI

How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for...

The Skinny from Fat Mascara | WMI

At Women’s Marketing, we openly admit that we’re a little obsessed with beauty. We’re plugged into emerging industry news, always checking out what...

Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?” From mass market to luxury, it’s a pain point for almost every brand. Consumer...

10 Fascinating Facts about Lipstick | WMI

“Pour yourself a drink, put on some lipstick, and pull yourself together.” –Elizabeth Taylor Liz articulated what women have known for centuries: ...

Charlotte Tilbury, Giving Women #LipstickConfidence | WMI

There are makeup artists, and then there are makeup artists! Charlotte Tilbury happens to be among the latter. Having made up the faces of the...

Infographic: The Mobile Beauty Counter | WMI

Increasingly, women are more comfortable shopping from their smartphones and this is especially true of beauty enthusiasts. As more beauty buyers...

Beauty and Wellness Marketing Trends | WMI

Escapism and Magical Thinking Since the beginning of mankind, humans have marveled at the magic of the universe. But as we’ve evolved,...