How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for hair and skin care products in 2016. We looked at the influence of mobile on the path-to-purchase, what female consumers look for before they shop, how they make brand decisions, and how Sephora and Ulta shoppers differ in their shopping habits.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.