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How Women Buy Beauty 2016 | WMI

How Women Buy Beauty 2016 | WMI

02 Sep 2016 Ann D'Adamo

in Beauty,


How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for hair and skin care products in 2016. We looked at the influence of mobile on the path-to-purchase, what female consumers look for before they shop, how they make brand decisions, and how Sephora and Ulta shoppers differ in their shopping habits. 

Want to learn more about our research and how women shop for beauty in 2016? Sign up for our newsletter (top right), watch our on-demand webinars, or download our whitepapers! For a more robust look at our proprietary research into how women discover, shop, and buy beauty, contact Women's Marketing today!