Stella Rising Blog

Who Is The Walmart Beauty Shopper? | WMI

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover and try! In our infographic, we look at how...

Who, What, Where?  A Look at Clean Beauty Customers | WMI

Demand for natural and organic beauty continues to grow, as more than half of all women, and 62% of Millennials, say they read labels on beauty...

Beauty Marketing Trends 2017 | WMI

Indie brands continued to gain momentum in 2016 thanks to product innovation and amajor shift in the way consumers discover and buy beauty. In the...

Infographic: What Women Want In Anti-Aging Skin Care | WMI

Today, women are taking a 360° view of anti-aging. They're not simply applying the latest miracle cream, there's a widespread awareness of the...

Infographic: Meet The Beauty Enthusiast | WMI

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...

How to Build Beauty Brands at Retail | WMI

Today, building a brand at retail requires more than just getting it on the shelf—building awareness, differentiating your product, and engaging the...

What's In Her Beauty Bag? | WMI

Have you ever wished you could take a peek inside the American woman's makeup bag? What does she wear every day? What products does she wish for?...

The 10 Beauty Wellness Trends Exciting Consumers | WMI

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each...