Stella Rising Blog

Beauty Marketing Trends 2017 | WMI

Indie brands continued to gain momentum in 2016 thanks to product innovation and amajor shift in the way consumers discover and buy beauty. In the...

Infographic: What Women Want In Anti-Aging Skin Care | WMI

Today, women are taking a 360° view of anti-aging. They're not simply applying the latest miracle cream, there's a widespread awareness of the...

Infographic: Meet The Beauty Enthusiast | WMI

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...

How to Build Beauty Brands at Retail | WMI

Today, building a brand at retail requires more than just getting it on the shelf—building awareness, differentiating your product, and engaging the...

What's In Her Beauty Bag? | WMI

Have you ever wished you could take a peek inside the American woman's makeup bag? What does she wear every day? What products does she wish for?...

The 10 Beauty Wellness Trends Exciting Consumers | WMI

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each...

Where Are Growth Opportunities for Beauty Brands? | WMI

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among...

Marketing to Women With Curly Hair | WMI

Curls, coils, waves…it’s estimated that 60% of American women have textured hair, yet, until recently, very few brands offered products that...