Stella Blog

It’s no secret that the beauty industry markets to Millennials; that makes good business sense—they ...

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover...

Demand for natural and organic beauty continues to grow, as more than half of all women, and 62% of ...

Indie brands continued to gain momentum in 2016 thanks to product innovation and a major shift in th...

Today, women are taking a 360° view of anti-aging. They're not simply applying the latest miracle cr...

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere t...

Today, building a brand at retail requires more than just getting it on the shelf—building awareness...

Have you ever wished you could take a peek inside the American woman's makeup bag? What does she wea...