Indie brands continued to gain momentum in 2016 thanks to product innovation and a major shift in the way consumers discover and buy beauty. In the U.S. and globally, social media is a primary source for learning about new products and the latest trends and techniques— the number of women looking for beauty advice and information online is up 11% since 2014.
Deepening engagement in the category has created both opportunities and challenges for beauty brands. In our "Beauty Marketing Trends 2017" report, we explore how these trends will impact brands and which techniques marketers should consider in 2017.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.