Health and wellness has become more than a lifestyle, it’s now a status symbol. Consumers aspire to own hundred-dollar leggings, dine on the “cleanest” and most nutritious foods, and work out at boutique fitness centers. From beauty-enhancing supplements to eco-tourism, wellness is the new luxury. Although those with a wellness mindset tend to be focused on transformational experiences, this segment is still very acquisition-minded…but only if products and services authentically align with their values—and therein lies the key to this consumer.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.