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    Health & Wellness

    Stella Intelligence: Gen Z Report Part III | Future Outlook

    For our first post in this new series on Gen Z, we unveiled new research on shopping habits in the beauty, personal care, and food and beverage...
    By Elizabeth McHugh / 15 Sep 2022
    Strategy

    Stella Intelligence: The Gen Z Report Part II | Media Habits

    For our first post in this new series on Gen Z, we focused on shopping habits in the beauty, personal care, and food and beverage categories. Now...
    By Elizabeth McHugh / 23 Aug 2022
    Strategy

    Stella Intelligence: The Gen Z Report Part I | Shopping Habits

    Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, powered by our new, proprietary research on their...
    By Elizabeth McHugh / 21 Jul 2022
    Infographic

    Infographic | How We Live: Home Improvement Today

    Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3% YoY. Curious for greater detail, we conducted
    By Elizabeth McHugh / 23 Sep 2021
    Beauty

    GenC and Self-Care: The Role of Brands in Pandemic Burnout

    For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
    By Elizabeth McHugh / 04 Mar 2021
    Retail

    Holiday 2020: How is GenC Shopping and Feeling this Season?

    “GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
    By Elizabeth McHugh / 03 Dec 2020
    Digital

    COVID, Consumers, and Influencers: An Evolved Relationship

    Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store browsing...
    By Elizabeth McHugh / 14 Sep 2020
    Glimmer

    Driving Word-of-Mouth and Brand Legitimacy

    We created our social influencer community, Glimmer, to understand how women are thinking, feeling, and shopping, in real time. We connect daily to...
    By Elizabeth McHugh / 31 Jul 2020
    Glimmer

    Use Glimmer to Drive Consumer Insights

    We created our social influencer community, Glimmer, to understand how women are thinking, feeling and shopping, in real time. We connect daily to...
    By Elizabeth McHugh / 31 Jul 2020

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