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GLIMMER

Infographic

Infographic | How We Live: Home Improvement Today

Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3% YoY. Curious for greater detail, we...
By Elizabeth Timmis McHugh
Beauty

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly...
By Elizabeth Timmis McHugh
Retail

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month...
By Elizabeth Timmis McHugh
Digital

COVID, Consumers, and Influencers: An Evolved Relationship

Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store...
By Elizabeth Timmis McHugh
Glimmer

Driving Word-of-Mouth and Brand Legitimacy

We created our social influencer community, Glimmer, to understand how women are thinking, feeling, and shopping, in real time. We connect daily...
By Elizabeth Timmis McHugh
Glimmer

Use Glimmer to Drive Consumer Insights

We created our social influencer community, Glimmer, to understand how women are thinking, feeling and shopping, in real time. We connect daily to...
By Elizabeth Timmis McHugh
Beauty

Updated Research: Where Female Consumers Buy Beauty Online

Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beauty Shoppers In a rapidly evolving COVID-19 and...
By Elizabeth Timmis McHugh
Health & Wellness

GenC: Consumer Behavior in the Time of Corona

Our most pressing concerns are for the health and well-being of all Americans, while also getting a handle on how consumer behaviors can help us...
By Marlea Clark
Strategy

How Brands Can Address Inauthenticity in Influencer Marketing

Even as influencer marketing has become a foundational marketing channel, cracks within this relatively new avenue of advertising are becoming...
By Grace Teodosio
Beauty

Infographic: 2019 Clean Beauty Update

The definition of clean beauty is a moving target, so we conducted new research to clarify how female shoppers perceive it. Active participants in...
By Elizabeth Timmis McHugh
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