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Driving Word-of-Mouth and Brand Legitimacy

31 Jul 2020 Elizabeth Timmis
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in Glimmer

We created our social influencer community, Glimmer, to understand how women are thinking, feeling, and shopping, in real time. We connect daily to get insights, understand behaviors, and offer interaction with brands. Learn more about market research with Glimmer.

HOW CAN GLIMMER HELP

Glimmer is a digital community of nearly 30,000 women who enjoy connecting, sharing their thoughts and behaviors, and engaging with brands via virtual activations. Glimmer sparks discussion, drives word-of-mouth, offers effective sampling, and generates brand advocacy.

USE GLIMMER TO GAIN AND ENGAGE NEW CONSUMERS

Our members love learning about new brands and products through Glimmer missions. Glimmer everyday influencers test products and create authentic content, reviews, and recommendations—all amplified across the most popular social media networks. Community members have an average of over 1,600 social followers.

52% of women are using online groups more than usual during COVID-19. Glimmer women are more engaged than ever, driving word of mouth, reviews, and UGC, introducing brands to their audience, and keeping those brands top-of-mind, in a way that feels authentic and real.

Our social sharing community can help you move forward during challenging times. If you would like to learn how Glimmer can power your brand, connect with us.

Glimmer

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