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Stella Rising Blog

Elizabeth Timmis McHugh

Recent Posts

Digital

COVID, Consumers, and Influencers: An Evolved Relationship

Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store...
By Elizabeth Timmis McHugh
Beauty

Infographic: Curious About Color: What’s at Play in 2020’s Color Cosmetics Market

The Zoom beauty boom has sent ecommerce sales skyrocketing: Ulta recently reported that their ecommerce sales were up more than 200% for the...
By Elizabeth Timmis McHugh
Retail

Infographic: Better Understand Boomers

Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those generations hold tremendous influence in our...
By Elizabeth Timmis McHugh
Food & Beverage

Infographic: Grocery During COVID-19: A Wild Ride Toward the Future

From a revenue perspective, the pandemic will be a boon for many food and beverage brands. Yet that does not mean that the new normal will be...
By Elizabeth Timmis McHugh
Glimmer

Driving Word-of-Mouth and Brand Legitimacy

We created our social influencer community, Glimmer, to understand how women are thinking, feeling, and shopping, in real time. We connect daily...
By Elizabeth Timmis McHugh
Glimmer

Use Glimmer to Drive Consumer Insights

We created our social influencer community, Glimmer, to understand how women are thinking, feeling and shopping, in real time. We connect daily to...
By Elizabeth Timmis McHugh
Retail

Infographic: Gen Z | Growing Up, Staying In

While more than half of Gen Zers still live with their parents, this generation already holds major influence in our economy and in the future...
By Elizabeth Timmis McHugh
Digital

An Update on GenC: The Consumer with New Priorities

In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now...
By Elizabeth Timmis McHugh
Beauty

Updated Research: Where Female Consumers Buy Beauty Online

Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beauty Shoppers In a rapidly evolving COVID-19 and...
By Elizabeth Timmis McHugh
Digital

Infographic: TikTok Surges in Quarantine

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...
By Elizabeth Timmis McHugh

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