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    Elizabeth McHugh

    Recent Posts

    Beauty

    Infographic | The Clean Beauty Boost

    What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...
    By Elizabeth McHugh / 22 Mar 2022
    Digital

    Five Predictions: The 2021 Holiday Landscape

    In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...
    By Elizabeth McHugh / 05 Nov 2021
    Infographic

    Infographic | Gen Z: Growing Up Amidst the Pandemic

    Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and activism—and for good reason: 30% of Gen Z...
    By Elizabeth McHugh / 20 Oct 2021
    Infographic

    Infographic | How We Live: Home Improvement Today

    Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3% YoY. Curious for greater detail, we conducted
    By Elizabeth McHugh / 23 Sep 2021
    Infographic

    Infographic | Millennials Now: Understanding the Largest Generation

    Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials prefer shopping online even more than Gen Z....
    By Elizabeth McHugh / 08 Sep 2021
    Digital

    Infographic | The Ecommerce Update: What to Expect Post-COVID

    Per eMarketer, “Ecommerce now commands a larger slice of a larger pie.Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...
    By Elizabeth McHugh / 16 Jun 2021
    Beauty

    Infographic | The Beauty and Tech Check

    In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...
    By Elizabeth McHugh / 11 Mar 2021
    Food & Beverage

    Infographic | What Consumers are Craving in Food and Beverage

    Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
    By Elizabeth McHugh / 04 Mar 2021
    Beauty

    GenC and Self-Care: The Role of Brands in Pandemic Burnout

    For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
    By Elizabeth McHugh / 04 Mar 2021

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