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    Elizabeth McHugh

    Recent Posts

    Infographic

    Infographic | How We Live: Home Improvement Today

    Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3% YoY. Curious for greater detail, we conducted
    By Elizabeth McHugh / 23 Sep 2021
    Infographic

    Infographic | Millennials Now: Understanding the Largest Generation

    Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials prefer shopping online even more than Gen Z....
    By Elizabeth McHugh / 08 Sep 2021
    Digital

    Infographic | The Ecommerce Update: What to Expect Post-COVID

    Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...
    By Elizabeth McHugh / 16 Jun 2021
    Beauty

    Infographic | The Beauty and Tech Check

    In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...
    By Elizabeth McHugh / 11 Mar 2021
    Food & Beverage

    Infographic | What Consumers are Craving in Food and Beverage

    Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
    By Elizabeth McHugh / 04 Mar 2021
    Beauty

    GenC and Self-Care: The Role of Brands in Pandemic Burnout

    For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
    By Elizabeth McHugh / 04 Mar 2021
    Digital

    Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

    2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies. eMarketer...
    By Elizabeth McHugh / 20 Jan 2021
    Retail

    Holiday 2020: How is GenC Shopping and Feeling this Season?

    “GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
    By Elizabeth McHugh / 03 Dec 2020
    Beauty

    Infographic | The Business of Beauty: Pandemic Briefing

    Though we have seen beauty ecommerce skyrocket during the pandemic, overall industry sales will decline in 2020, as ecommerce has not fully made...
    By Elizabeth McHugh / 19 Nov 2020

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