Stella Rising Blog

Infographic | Consumers' New Food and Drink Behaviors

COVID caused major shakeups at grocery shelves and now inflation, a new swath of hybrid workers, and changed habits are furthering disruption. An...

Stella Intelligence: The Gen Z Report Part I | Shopping Habits

Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, powered by our new, proprietary research on their...

Snacking Behaviors: Five Trends and an Appetizing Future

FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...

Infographic | The Clean Beauty Boost

What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...

Five Predictions: The 2021 Holiday Landscape

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...

Infographic | Gen Z: Growing Up Amidst the Pandemic

Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and activism—and for good reason: 30% of Gen Z...

Infographic | How We Live: Home Improvement Today

Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3% YoY. Curious for greater detail, we conducted

Infographic | Millennials Now: Understanding the Largest Generation

Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials prefer shopping online even more than Gen Z....

Infographic | The Ecommerce Update: What to Expect Post-COVID

Per eMarketer, “Ecommerce now commands a larger slice of a larger pie.Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...