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Stella Rising Blog

Elizabeth McHugh

Recent Posts

Infographic

Infographic | How We Live: Home Improvement Today

Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3% YoY. Curious for greater detail, we conducted
By Elizabeth McHugh
Infographic

Infographic | Millennials Now: Understanding the Largest Generation

Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials prefer shopping online even more than Gen Z....
By Elizabeth McHugh
Digital

Infographic | The Ecommerce Update: What to Expect Post-COVID

Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...
By Elizabeth McHugh
Beauty

Infographic | The Beauty and Tech Check

In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...
By Elizabeth McHugh
Food & Beverage

Infographic | What Consumers are Craving in Food and Beverage

Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
By Elizabeth McHugh
Beauty

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
By Elizabeth McHugh
Digital

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies. eMarketer...
By Elizabeth McHugh
Retail

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
By Elizabeth McHugh
Beauty

Infographic | The Business of Beauty: Pandemic Briefing

Though we have seen beauty ecommerce skyrocket during the pandemic, overall industry sales will decline in 2020, as ecommerce has not fully made...
By Elizabeth McHugh

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