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    Elizabeth McHugh

    Recent Posts

    Beauty

    Thought Leadership Mashup: Insights from Recent Beauty and Fashion Events in NYC

    The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commerce, both of which offered some strong insights...
    By Elizabeth McHugh / 18 Oct 2019
    Beauty

    Infographic: Color Cosmetics Downturn

    For a multitude of reasons, skincare has overtaken color cosmetics in the minds and wallets of American beauty consumers, young women in particular....
    By Elizabeth McHugh / 09 Oct 2019
    Retail

    Why Brands Are Developing a Social Conscience

    The necessity for brands to be socially relevant—to stand for consumer ideals—has never been so crucial. This movement is expanding; as it does,...
    By Elizabeth McHugh / 04 Oct 2019
    Food & Beverage

    Infographic: In-Store Grocery Retailing

    When it comes to food, organic is in, snacking is on the rise, and retailers big and small are adapting to the way consumers wish to shop. But what...
    By Elizabeth McHugh / 03 Oct 2019
    Retail

    Infographic: Wooing the Luxury Consumer

    With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly, understanding...
    By Elizabeth McHugh / 25 Sep 2019
    Beauty

    Infographic: The Rise of CBD Beauty

    The passage of the Farm Bill bolstered the rise of CBD brands, allowing hemp-derived CBD products to cross state lines and legalizing industrial...
    By Elizabeth McHugh / 20 Sep 2019
    Digital

    Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

    Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
    By Elizabeth McHugh / 18 Sep 2019
    Beauty

    Skincare Trends: Major Elements at Play in the Big Business of Beauty

    Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated shifts, the beauty industry is thriving. The rise...
    By Elizabeth McHugh / 12 Sep 2019
    Infographic

    Infographic: Driving Brand Loyalty

    When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingly turning to membership programs. Many of them...
    By Elizabeth McHugh / 05 Sep 2019

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