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    Elizabeth McHugh

    Recent Posts

    Food & Beverage

    Infographic: In-Store Grocery Retailing

    When it comes to food, organic is in, snacking is on the rise, and retailers big and small are adapting to the way consumers wish to shop. But what...
    By Elizabeth McHugh / 03 Oct 2019
    Retail

    Infographic: Wooing the Luxury Consumer

    With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly, understanding...
    By Elizabeth McHugh / 25 Sep 2019
    Beauty

    Infographic: The Rise of CBD Beauty

    The passage of the Farm Bill bolstered the rise of CBD brands, allowing hemp-derived CBD products to cross state lines and legalizing industrial...
    By Elizabeth McHugh / 20 Sep 2019
    Digital

    Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

    Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
    By Elizabeth McHugh / 18 Sep 2019
    Beauty

    Skincare Trends: Major Elements at Play in the Big Business of Beauty

    Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated shifts, the beauty industry is thriving. The rise...
    By Elizabeth McHugh / 12 Sep 2019
    Infographic

    Infographic: Driving Brand Loyalty

    When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingly turning to membership programs. Many of them...
    By Elizabeth McHugh / 05 Sep 2019
    Digital

    Digital Marketing: Size, Scope, and Insights on How to Spend

    Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...
    By Elizabeth McHugh / 29 Aug 2019
    Health & Wellness

    Infographic: Breaking Taboos in Intimate Care

    Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare options have launched in the feminine hygiene space
    By Elizabeth McHugh / 28 Aug 2019
    Food & Beverage

    Infographic: Green Growth

    Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry shelves. The Natural/Organic food industry has...
    By Elizabeth McHugh / 21 Aug 2019

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