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    Elizabeth McHugh

    Recent Posts

    Beauty

    Infographic: 2019 Clean Beauty Update

    The definition of clean beauty is a moving target, so we conducted new research to clarify how female shoppers perceive it. Active participants in...
    By Elizabeth McHugh / 23 May 2019
    Social Media

    Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

    In the wake of many data breaches and, of course, the Cambridge Analytica scandal, digital privacy is finally beginning to gain actionable momentum....
    By Elizabeth McHugh / 16 May 2019
    Health & Wellness

    Infographic: Rising Wanderlust

    The travel industry is both booming and evolving. In conjunction with general lifestyle trends, the emergence of wellness is revolutionizing travel,...
    By Elizabeth McHugh / 10 May 2019
    Infographic

    Infographic: Gen Z Behaviors

    How different are Gen Zers from prior generations? Certain behaviors (easily influenced by peers, shopping with friends in-store, relying on parental...
    By Elizabeth McHugh / 02 May 2019
    Infographic

    Infographic: Personalization Marketing

    Personalization marketing has been lauded as one of the best ways to connect with customers. In an increasingly digital world, users now often enjoy...
    By Elizabeth McHugh / 18 Apr 2019
    Beauty

    Lush UK "Switches Up" Social Media

    Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to quit...
    By Elizabeth McHugh / 16 Apr 2019
    Digital

    Expanding Sales with Borderless E-Commerce

    The need for a “frictionless experience” dominates the priorities of e-commerce teams, with developers attempting to remove every conceivable barrier...
    By Elizabeth McHugh / 12 Apr 2019
    Retail

    Infographic: Understanding the Toy Marketplace with Glimmer

    In 2017, after twenty years of decline, Toys “R” Us filed for the third largest bankruptcy ever. With this massive marketplace change in mind, we...
    By Elizabeth McHugh / 10 Apr 2019
    Food & Beverage

    How “In the Moment” and “On-Demand” Are Affecting Grocery Shopping

    Enormous changes are taking place within the massive grocery industry. As those patterns take their time in playing out, behavioral nuances are...
    By Elizabeth McHugh / 05 Apr 2019

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