All Posts from: Elizabeth McHugh
Born online and conversion-focused, DTC brands have thrived through investments in social media adve...
Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated ...
When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingl...
Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For ...
Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare o...
Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry...
For the second year running, we are unveiling research from our proprietary community on how moms ar...
Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sale...
With Prime Day now a July fixture, brands are seeking to engage the increasing number of year-round ...
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