This Stella Rising infographic summarizes the massive success of Prime Day 2019 via an absorbing set of stats. And we asked Rina Yashayeva, our VP of Marketplace Strategy for her on-the-ground take on Prime Day: “Our clients saw stellar performance for Prime Day this year, across several different categories. When compared to an average week, we saw triple-digit sales increases. Our team implemented week-long deals and promotions, supported by Amazon Advertising, in order to drive brand awareness. Competition was strong and our efforts allowed clients to shine despite the substantial noise. The most successful brands were those who supported their Prime Day deals through off-Amazon efforts as well, accelerating traffic through social and other media channels.”
Looking to drive your brand’s Amazon strategy through Q4 and into 2020? Reach out to us to discuss how we can help you master this critical channel.