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    Elizabeth McHugh

    Recent Posts

    Digital

    Digital Marketing: Size, Scope, and Insights on How to Spend

    Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...
    By Elizabeth McHugh / 29 Aug 2019
    Health & Wellness

    Infographic: Breaking Taboos in Intimate Care

    Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare options have launched in the feminine hygiene space
    By Elizabeth McHugh / 28 Aug 2019
    Food & Beverage

    Infographic: Green Growth

    Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry shelves. The Natural/Organic food industry has...
    By Elizabeth McHugh / 21 Aug 2019
    Retail

    Infographic: E-Comm + Moms: How Women Are Shopping

    For the second year running, we are unveiling research from our proprietary community on how moms are shopping. This critical consumer holds enormous...
    By Elizabeth McHugh / 14 Aug 2019
    Media

    Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

    Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
    By Elizabeth McHugh / 07 Aug 2019
    Retail

    Infographic: Preparing for 2019 Holiday Shopping

    With Prime Day now a July fixture, brands are seeking to engage the increasing number of year-round holiday shoppers who shop this way, whether to...
    By Elizabeth McHugh / 01 Aug 2019
    Amazon

    Infographic: 2019 Prime Day Results

    This Stella Rising infographic summarizes the massive success of Prime Day 2019 via an absorbing set of stats. And we asked Rina Yashayeva, our VP of...
    By Elizabeth McHugh / 24 Jul 2019
    Infographic

    Infographic: Status Update on U.S. Hotels

    Summer represents one of the peak seasons for travel, and because the travel industry is seeing significant YoY growth, this summer in particular is...
    By Elizabeth McHugh / 24 Jul 2019
    Amazon

    Infographic: Planning for Prime Day

    With the longest Prime Day ever imminent, we checked in with our proprietary research community to gauge consumer sentiment. Most plan to shop, and...
    By Elizabeth McHugh / 10 Jul 2019

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