Stella Rising Blog

Infographic: Wooing the Luxury Consumer

With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly, understanding...

Infographic: The Rise of CBD Beauty

The passage of the Farm Bill bolstered the rise of CBD brands, allowing hemp-derived CBD products to cross state lines and legalizing industrial...

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...

Skincare Trends: Major Elements at Play in the Big Business of Beauty

Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated shifts, the beauty industry is thriving. The rise...

Infographic: Driving Brand Loyalty

When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingly turning to membership programs. Many of them...

Digital Marketing: Size, Scope, and Insights on How to Spend

Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...

Infographic: Breaking Taboos in Intimate Care

Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare options have launched in the feminine hygiene space

Infographic: Green Growth

Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry shelves. The Natural/Organic food industry has...

Infographic: E-Comm + Moms: How Women Are Shopping

For the second year running, we are unveiling research from our proprietary community on how moms are shopping. This critical consumer holds enormous...