With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly, understanding what interests the shoppers seeking something special will be important intel. The good news is that the scope of luxury is broadening in the U.S; while a set of consumers still associate luxury with brand names, many now consider time, self-care, wellness, and sustainability to be luxuries that they will pay for. Younger Americans with an annual income of less than $100K show high engagement with luxury brands and are very interested in new services. Accordingly, brands need to stay sharp with their language, targeting, and audience insights.
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