Disruptive DTC subscription services, period-proof underwear, and myriad new wellness and skincare options have launched in the feminine hygiene space, sparking fresh, unfiltered conversations and launching new opportunities for business. With empowering messaging and revitalized visuals, these companies are often women-led, mission-focused, and driven to improve the experiences for women throughout all of their life stages. We decided to analyze this movement through statistics; this infographic tells the story of an industry on the edge of real change. While disruption has not fully hit yet, the younger generations are very interested.
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