Similar to their beauty counters, consumers are seeking minimalism for their refrigerator and pantry shelves. The Natural/Organic food industry has seen consistent, positive sales increases over the last decade, in part fueled by shoppers associating fewer ingredients with healthfulness. Our proprietary research community reported on their health food shopping patterns, and we sought additional intelligence to provide a comprehensive view of the industry overall. In this Stella Rising infographic, we review how consumers are shopping the Healthy/Natural/Organic space, what they are considering, and what currently motivates them.
Stella Rising leverages powerful consumer insights with expert media activation to help brands drive revenue in the Food and Beverage space. Interested in learning more? Connect with us.