The definition of clean beauty is a moving target, so we conducted new research to clarify how female shoppers perceive it. Active participants in the natural beauty space, our research community thinks of “natural,” “fewer harsh chemicals,” and “cruelty-free,” as most important. Animal testing is also a hot button issue with Gen Z, and we feel that cruelty-free and vegan fall under the clean halo due to their association with a healthier lifestyle.
With powerful data insights, critical social listening, and consumer savvy, Stella Rising is on top of the clean beauty conversation. Ensure that your strategies are in line with changing demands by chatting with us today.