All from: Elizabeth McHugh
In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I norm...
Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and ...
Consumers spent approximately $420B on home improvements and repairs in 2020, an increase of over 3%...
Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials ...
Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we exp...
In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experi...
Having recently presented extensive research on how CPG shoppers have changed, we were curious about...
For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preference...
2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will d...
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