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Stella Rising Blog

Elizabeth McHugh

Recent Posts

Beauty

Infographic | The Beauty and Tech Check

In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...
By Elizabeth McHugh
Food & Beverage

Infographic | What Consumers are Craving in Food and Beverage

Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
By Elizabeth McHugh
Beauty

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...
By Elizabeth McHugh
Digital

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies. eMarketer...
By Elizabeth McHugh
Retail

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
By Elizabeth McHugh
Beauty

Infographic | The Business of Beauty: Pandemic Briefing

Though we have seen beauty ecommerce skyrocket during the pandemic, overall industry sales will decline in 2020, as ecommerce has not fully made...
By Elizabeth McHugh
Infographic

Infographic: The Modern Mom Manages 2020

When we asked our research community about COVID-19 silver linings, they overwhelmingly responded that the greatest positive to come out of the...
By Elizabeth McHugh
Food & Beverage

Infographic: Getting to Know (COVID) Grocery

New behaviors for food and beverage consumers are turning into new routines. Over six months into the pandemic, habits have changed and grocery...
By Elizabeth McHugh
Digital

COVID, Consumers, and Influencers: An Evolved Relationship

Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store browsing...
By Elizabeth McHugh

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