COVID caused major shakeups at grocery shelves and now inflation, a new swath of hybrid workers, and changed habits are furthering disruption. An interest in ingredients and a love of snacking prove that certain quarantine habits are sticky, while a renewed desire for convenience and leftovers indicates home cooking burnout. Brands can help on all fronts, through new products, how-to education, and content. We advise brands prioritize understanding consumer sentiment, via research, at all times—the space, and its consumers, are evolving quickly.
New Food and Drink Behaviors: Infographic Highlights
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Natural is more important: 32% (the greatest amount) of consumers cite natural ingredients as a top factor when food shopping, up from 29% in 2019-2021
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Taste wins (yet) again: 63% of consumers say taste is most important to them when choosing food and drink; taste has led with consumers since 2020
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31% of consumers say that cost is most important to them when purchasing food and beverage products; so, expect at least a third to really respond to rising prices
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1 in 5 consumers are replacing meals with snacks more often this year
- 22% of consumers eat plant-based meat alternatives; younger consumers over-index for this, pointing to future growth
Experts in the food and beverage segments, we help stellar brands shine across ecommerce, marketplace, and brick and mortar. With unparalleled consumer insights and an expert approach to analytics, we navigate brands through all phases of growth. Connect with us to learn more.
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