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Infographic | Amazon Prime Day Recap 2022

02 Aug 2022 Beth Mattix

in Amazon, Infographic, Trending

Prime Day 2022 was a success—Amazon’s biggest event to date. This result, despite (or rather, because of) an inflationary environment and even despite the 35% of consumers who reported they spent less this year. We highlighted how brands should prepare for the big event in a StellaVision episode and were thrilled to drive gains for our clients. The lessons in that quick webinar—from how to plan inventory to advertising—will remain valuable, particularly with rumors of a second Prime Day event later in 2022.



Amazon Prime Day: Infographic Highlights

  1. Estimated sales were $7.76B, a 6.2% increase from 2021

  2. The total ecommerce sales on Prime Day were $11.9B, up 8.5% from LY

  3. Home was important this year to consumers; electronics, household essentials, and home were some of the best-selling categories

  4. On average, Stella Clients saw a 5.9x lift in revenue vs. an average day 

  5. #PrimeDay2022 videos were viewed 52M times on TikTok, far more than the 30M views in 2021 and 6M views in 2020

At Stella Rising, we help clients shine amidst considerable marketplace competition and connect with engaged consumers. Looking to grow your Amazon or greater marketplace business? Connect with us.

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