Welcome to Now + Next, a new series from Stella Rising, with consumer insights brands need to get from the now to the next.
As we approach a post-COVID landscape, consumers are still adopting new habits, maintaining behaviors started during lockdowns, and shifting away from pre-COVID preferences. Now + Next: Grocery focuses on how shopping behaviors have changed in the last six months and—just as notably—how they have stayed the same. Created with our proprietary research, this short-form white paper delves into the state of online vs. in-store and CPG product discovery. With clear takeaways on how best to proceed in the current landscape, this research and analysis will help your brand shine in the next normal.
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Preview of the Table of Contents
THE UPDATE: GROCERY