All Posts from: Elizabeth McHugh
For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preference...
2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will d...
“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of eve...
Though we have seen beauty ecommerce skyrocket during the pandemic, overall industry sales will decl...
When we asked our research community about COVID-19 silver linings, they overwhelmingly responded th...
New behaviors for food and beverage consumers are turning into new routines. Over six months into th...
Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between...
The Zoom beauty boom has sent ecommerce sales skyrocketing: Ulta recently reported that their ecomme...
Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those gene...
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