Stella Rising Blog

Infographic: Getting to Know (COVID) Grocery

New behaviors for food and beverage consumers are turning into new routines. Over six months into the pandemic, habits have changed and grocery...

COVID, Consumers, and Influencers: An Evolved Relationship

Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store browsing...

Infographic: Curious About Color: What’s at Play in 2020’s Color Cosmetics Market

The Zoom beauty boom has sent ecommerce sales skyrocketing: Ulta recently reported that their ecommerce sales were up more than 200% for the...

Infographic: Better Understand Boomers

Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those generations hold tremendous influence in our...

Infographic: Grocery During COVID-19: A Wild Ride Toward the Future

From a revenue perspective, the pandemic will be a boon for many food and beverage brands. Yet that does not mean that the new normal will be easy...

Driving Word-of-Mouth and Brand Legitimacy

We created our social influencer community, Glimmer, to understand how women are thinking, feeling, and shopping, in real time. We connect daily to...

Use Glimmer to Drive Consumer Insights

We created our social influencer community, Glimmer, to understand how women are thinking, feeling and shopping, in real time. We connect daily to...

Infographic: Gen Z | Growing Up, Staying In

While more than half of Gen Zers still live with their parents, this generation already holds major influence in our economy and in the future of...

An Update on GenC: The Consumer with New Priorities

In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now several...