<img src="http://www.central-core-7.com/54940.png" style="display:none;">

Data

Digital

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
By Elizabeth Timmis
Digital

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...
By Anthony Vespucci
Data

The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads...
By Zafreen Zerilli
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli
Social Media

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, the Cambridge Analytica scandal, digital privacy is finally beginning to gain actionable...
By Elizabeth Timmis
Infographic

Infographic: Personalization Marketing

Personalization marketing has been lauded as one of the best ways to connect with customers. In an increasingly digital world, users now often...
By Elizabeth Timmis
SEO

Dark Traffic From Chat: Slack, Facebook Chat & Google Hangouts

Many of us in the marketing community are at this point familiar with the subject of dark traffic and dark search. If not, check out the post we...
By John Morabito
Strategy

Content Marketing 2.0: Custom Messaging with Big Data

  Co-authorship network map of 8,500 doctors and scientists publishing on hepatitis C between 2008 and 2012 and the almost 60,000 co-authorship...
By Brandon Heagle
Google

Determine Your Monthly Paid Search Budget with Impression Share Metrics

Your AdWords campaigns have been generating conversions efficiently and performing great. You want to invest more, but you’re unsure of how much...
By Matt Strietelmeier

    SIGN UP
    FOR OUR
    NEWSLETTER

    STELLA
    IN THE NEWS

    Buzz

    WHITEPAPERS
    & RESEARCH

    Discover