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    Social Media

    Paid Social: A Shifting Landscape

    Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...
    By Trey Sells / 12 Apr 2021
    Media

    Case Study: Connecting Awareness to Sales

    A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...
    By Zafreen Zerilli / 02 Jul 2020
    Digital

    From Past to Future: Navigating Measurement Without Cookies

    We live in an era where most everything we do is tracked, or at the very least, is feared to be trackable. I once asked Alexa if the NSA was...
    By Brandon Heagle / 12 Mar 2020
    Beauty

    Making Marketplace Moves: Luxury Beauty Goes 3P

    Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
    By Rina Yashayeva / 27 Sep 2019
    Digital

    Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

    Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
    By Elizabeth McHugh / 18 Sep 2019
    Digital

    Solving the Customer Acquisition Conundrum

    After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...
    By Anthony Vespucci / 12 Sep 2019
    Media

    The Essential Piece Missing from Your Data Foundation

    There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads to
    By Zafreen Zerilli / 13 Aug 2019
    Digital

    Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

    While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reportedthat less than 10%of companies are able...
    By Zafreen Zerilli / 06 Jun 2019
    Social Media

    Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

    In the wake of many data breaches and, of course, theCambridge Analyticascandal, digital privacy is finally beginning to gain actionable momentum....
    By Elizabeth McHugh / 16 May 2019

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