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    Rina Yashayeva

    Recent Posts

    Amazon

    Amazon Acronyms: Glossary Guide | 75 Words You Must Know

    Working with and selling on Amazon requires learning a new language. When I first started working at Amazon, one of the biggest learning curves I...
    By Rina Yashayeva / 22 Feb 2022
    Amazon

    Skincare Success: Seven Fundamentals for Growth in the Amazon Skincare Category

    SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce generated $13.5B in retail sales in 2021 and is ...
    By Rina Yashayeva / 07 Jan 2022
    Amazon

    Stellar Recap: 2021 Amazon Cyber Five Results

    The rhythm to this year’s holiday season is different, with consumers stretching purchases out over a longer period than usual. That trend softened...
    By Rina Yashayeva / 13 Dec 2021
    Beauty

    Infographic | Amazon Assessment: Beauty Category 2021 YTD

    Stella Rising excels in Beauty on Amazon, with expertise in Beauty and Luxury Beauty on the platform. For the first time in an infographic, we are...
    By Rina Yashayeva / 24 Jun 2021
    Amazon

    Looking to Launch: Six Tips for a Successful Launch on Amazon

    It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I advise...
    By Rina Yashayeva / 09 Jun 2021
    Amazon

    Prime Day 2021: What We Know So Far

    As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all the...
    By Rina Yashayeva / 18 Mar 2021
    Amazon

    Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

    While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months late,...
    By Rina Yashayeva / 15 Dec 2020
    Amazon

    Infographic: Assessing Amazon

    In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...
    By Rina Yashayeva / 06 Nov 2020
    Amazon

    Prepping for Prime Day

    Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...
    By Rina Yashayeva / 16 Sep 2020

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