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Stella Rising Blog

Rina Yashayeva

Recent Posts

Beauty

Infographic | Amazon Assessment: Beauty Category 2021 YTD

Stella Rising excels in Beauty on Amazon, with expertise in Beauty and Luxury Beauty on the platform. For the first time in an infographic, we...
By Rina Yashayeva / 24 Jun 2021
Amazon

Looking to Launch: Six Tips for a Successful Launch on Amazon

It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I...
By Rina Yashayeva / 09 Jun 2021
Amazon

Prime Day 2021: What We Know So Far

As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all...
By Rina Yashayeva / 18 Mar 2021
Amazon

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months...
By Rina Yashayeva / 15 Dec 2020
Amazon

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...
By Rina Yashayeva / 06 Nov 2020
Amazon

Prepping for Prime Day

Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...
By Rina Yashayeva / 16 Sep 2020
Amazon

Lift Off with Amazon Launchpad

Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...
By Rina Yashayeva / 17 Jun 2020
Amazon

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
By Rina Yashayeva / 20 May 2020
Amazon

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
By Rina Yashayeva / 17 Mar 2020
Food & Beverage

Infographic: All About Grocery on Amazon

2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a...
By Rina Yashayeva / 27 Feb 2020
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