<img src="http://www.central-core-7.com/54940.png" style="display:none;">

Stella Rising Blog

Rina Yashayeva

Recent Posts

Amazon

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months...
By Rina Yashayeva / 15 Dec 2020
Amazon

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...
By Rina Yashayeva / 06 Nov 2020
Amazon

Prepping for Prime Day

Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...
By Rina Yashayeva / 16 Sep 2020
Amazon

Lift Off with Amazon Launchpad

Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...
By Rina Yashayeva / 17 Jun 2020
Amazon

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
By Rina Yashayeva / 20 May 2020
Amazon

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
By Rina Yashayeva / 17 Mar 2020
Food & Beverage

Infographic: All About Grocery on Amazon

2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a...
By Rina Yashayeva / 27 Feb 2020
Amazon

External Traffic as a Major Amazon Growth Driver

49% of all digital shopping searches start on Amazon. That statistic speaks to the importance of Amazon to consumers, while also highlighting the...
By Rina Yashayeva / 05 Feb 2020
Amazon

Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend...
By Rina Yashayeva / 12 Dec 2019
Beauty

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
By Rina Yashayeva / 27 Sep 2019

    SIGN UP
    FOR OUR
    NEWSLETTER

    STELLA
    IN THE NEWS

    Buzz

    WHITEPAPERS
    & RESEARCH

    Discover

    STELLAVISION

    Watch Now

    Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.

    STELLA RISING NY

    920 Broadway, Floor 2
    New York, New York
    (212) 629-4960

    STELLA RISING CT

    1221 Post Road East, Suite 303
    Westport, Connecticut
    (203) 256-0880

    STAY CONNECTED

    Sign Up to Receive
    Award-Winning Content

    STELLA SERVICES

    Recent Blog Posts
    In The News
    © 2021 Stella Rising | Privacy Policy | Terms of Service