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Stella Rising Blog

Rina Yashayeva

Recent Posts

Amazon

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months...
By Rina Yashayeva
Amazon

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...
By Rina Yashayeva
Amazon

Prepping for Prime Day

Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...
By Rina Yashayeva
Amazon

Lift Off with Amazon Launchpad

Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...
By Rina Yashayeva
Amazon

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
By Rina Yashayeva
Amazon

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
By Rina Yashayeva
Food & Beverage

Infographic: All About Grocery on Amazon

2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a...
By Rina Yashayeva
Amazon

External Traffic as a Major Amazon Growth Driver

49% of all digital shopping searches start on Amazon. That statistic speaks to the importance of Amazon to consumers, while also highlighting the...
By Rina Yashayeva
Amazon

Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend...
By Rina Yashayeva
Beauty

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
By Rina Yashayeva

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