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    Rina Yashayeva

    Recent Posts

    Amazon

    Lift Off with Amazon Launchpad

    Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...
    By Rina Yashayeva / 17 Jun 2020
    Amazon

    Battle of the Beauties: Amazon vs. Sephora

    The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
    By Rina Yashayeva / 20 May 2020
    Amazon

    Amazon and COVID-19: What Brands Can Expect

    Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
    By Rina Yashayeva / 17 Mar 2020
    Food & Beverage

    Infographic: All About Grocery on Amazon

    2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a full-scale,...
    By Rina Yashayeva / 27 Feb 2020
    Amazon

    External Traffic as a Major Amazon Growth Driver

    49% of all digital shopping searches start on Amazon. That statistic speaks to the importance of Amazon to consumers, while also highlighting the...
    By Rina Yashayeva / 05 Feb 2020
    Amazon

    Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

    Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend sales...
    By Rina Yashayeva / 12 Dec 2019
    Beauty

    Making Marketplace Moves: Luxury Beauty Goes 3P

    Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
    By Rina Yashayeva / 27 Sep 2019
    Amazon

    Acing Amazon: Tips for Prime Day 2019

    Next week, on June 25th, Amazon will announce the date for July’s upcoming Prime Day. The fifth annual event, Prime Day will offer sales for Prime...
    By Rina Yashayeva / 21 Jun 2019
    Amazon

    Handling Hazmat on Amazon for Sellers & Vendors

    Have you submitted an ASIN to Amazon, uploaded descriptions and images, ensured sufficient inventory, only to learn that the product has not been...
    By Rina Yashayeva / 29 Jan 2019

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