Showing Posts about: Data
Your brand is likely investing in media across Google Ads, Meta, TikTok, Connected TV, and more—and ...
Paid social media advertising is one of the most effective ways to gain quality traffic on any busin...
A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...
We live in an era where most everything we do is tracked, or at the very least, is feared to be trac...
Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to c...
Born online and conversion-focused, DTC brands have thrived through investments in social media adve...
After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acqui...
There is an extremely important element, essential to healthy analytics, that most brands are not do...
While brand marketers agree that attribution is critical for measuring impact, eMarketer recently re...
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