Stella Rising Blog

Paid Social: A Shifting Landscape

Paid social media advertising is one of the most effective ways to gain quality traffic on any business or services website. The ability to drive...

Case Study: Connecting Awareness to Sales

A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...

From Past to Future: Navigating Measurement Without Cookies

We live in an era where most everything we do is tracked, or at the very least, is feared to be trackable. I once asked Alexa if the NSA was...

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...

The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads to

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reportedthat less than 10%of companies are able...

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, theCambridge Analyticascandal, digital privacy is finally beginning to gain actionable momentum....