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    Elizabeth McHugh

    Recent Posts

    Digital

    How Beauty Brands are Winning with Google: Event Insights

    At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...
    By Elizabeth McHugh / 13 Feb 2020
    Digital

    Infographic: Digital Voice Assistants in 2020

    A few years ago, the predictions for the growth of voice search within search marketing were bold. The evolution, in reality, has been more...
    By Elizabeth McHugh / 08 Jan 2020
    Retail

    Infographic: Intimate Apparel in the U.S.

    Athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, Founder and CEO of intimate apparel brand Lively....
    By Elizabeth McHugh / 12 Dec 2019
    Food & Beverage

    Infographic: Private Label Foods

    Sales for private label food and beverage brands are declining as consumers generally favor—and pay for—national brands. That said, 95% of...
    By Elizabeth McHugh / 04 Dec 2019
    Health & Wellness

    Infographic: Men's Personal Care

    Self-care, skincare, wellness: the trends that have captured the mindshare, and wallets, of U.S. women are inching their way into the world of...
    By Elizabeth McHugh / 15 Nov 2019
    Beauty

    Infographic: Fragrance, Remixed

    Fragrance is evolving, with consumers layering scents, seeking unisex options, and participating in the rise of buzzy new DTC brands. Fragrance is...
    By Elizabeth McHugh / 08 Nov 2019
    Digital

    Re-Assessing Brand Growth on Pinterest

    For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
    By Elizabeth McHugh / 07 Nov 2019
    Food & Beverage

    Infographic: What's Happening with Alcohol

    Sales in the alcohol market are still rising, even as Mintel reports that one in five Americans has reduced their consumption within the past year....
    By Elizabeth McHugh / 25 Oct 2019
    Digital

    Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

    1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4% increase...
    By Elizabeth McHugh / 18 Oct 2019

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