All Posts from: Elizabeth McHugh
The Zoom beauty boom has sent ecommerce sales skyrocketing: Ulta recently reported that their ecomme...
Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those gene...
From a revenue perspective, the pandemic will be a boon for many food and beverage brands. Yet that ...
We created our social influencer community, Glimmer, to understand how women are thinking, feeling, ...
We created our social influencer community, Glimmer, to understand how women are thinking, feeling a...
While more than half of Gen Zers still live with their parents, this generation already holds major ...
In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...
Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beaut...
TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the...
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