A few years ago, the predictions for the growth of voice search within search marketing were bold. The evolution, in reality, has been more gradual: voice search has by no means overtaken all of search marketing. That said, the majority of consumers are using voice assistants—and enjoying them—and digital audio listeners will make up 63.1% of the U.S. population by next year. This opens up excellent new pathways for brands to connect with consumers, whether through digital audio advertising or SEO. In this Stella Rising infographic we illustrate voice assistant users today, highlighting the fundamentals to understand before incorporating these channels into your strategy.
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