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Marketing to Women With Curly Hair | WMI

30 Sep 2016 Ann D'Adamo

in Beauty


Curls, coils, waves…it’s estimated that 60% of American women have textured hair, yet, until recently, very few brands offered products that addressed their most common concerns and styling challenges. Although the majority of women believe that media and society put a lot of pressure on women to have hair that looks a certain way, there’s a growing backlash as women are increasingly embracing their own natural hair texture. Smart marketers will want to stay ahead of the curve by gaining a deeper understanding of this consumer and what drives women of different hair types to purchase.

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