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What's In Her Beauty Bag? | WMI

01 Nov 2016 Ann D'Adamo

in Beauty


Have you ever wished you could take a peek inside the American woman's makeup bag? What does she wear every day? What products does she wish for? What frustrates her? Here's your chance to learn more about her!

Women's Marketing offers emerging and ambitious beauty brands insight into how women are discovering and shopping for makeup, skin care, and hair care today with deep expertise in these categories. Contact us today to discover how we've helped emerging and established companies build their brands and learn what we can do for you.

5 Things You Need To Know About The American Cosmetics Consumer

1. 86% of all women wear makeup daily

2. 83% of women wear lipstick or tinted lip balm every day and 59% wear mascara

3. 26% of women learn about new products through family and friends and a quarter of women find inspiration in magazines

4. Replenishment, price, and a desire to try something new are key purchase drivers 

5. Half of all women say they'd like products that allow for color customization