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Stella Rising Blog

Andrea Van Dam

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Industry News

Stella Rising

We’ve been working on something stellar for quite some time, and now she’s here. Her name is STELLA.
By Andrea Van Dam
Digital

CEO to CEO: Sugarfina’s Rosie O’Neill Has a Sweet Outlook on Retail

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection category, where Millennials are expecting higher...
By Andrea Van Dam
Food & Beverage

Amazon and Whole Foods? Naturally! | WMI

Amazon’s acquisition of Whole Foods certainly took the world by storm last week. Why would Amazon spend $13.7 billion on a struggling mid-size...
By Andrea Van Dam
Amazon

Amazon Boxes Out Fashion Competition | WMI

  Amazon has made no secret of its ambitions to disrupt the apparel industry and it’s willing to take a very public test-and-learn approach to...
By Andrea Van Dam
Media

Media Strategy: Mastering the Attention Equation | WMI

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming...
By Andrea Van Dam
Beauty

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...
By Andrea Van Dam
Beauty

How to Build Beauty Brands at Retail | WMI

Today, building a brand at retail requires more than just getting it on the shelf—building awareness, differentiating your product, and engaging...
By Andrea Van Dam
Media

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention....
By Andrea Van Dam
Digital

Shopping Trends in Mobile and at Retail | WMI

 Andrea Van Dam & Kurt Jetta, CEO of TABS Analytics A thorough understanding of your consumer is the backbone of any great media campaign. Kurt...
By Andrea Van Dam

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