Stella Rising Blog

Sun Care Market Trends Demand Innovation | WMI

As summer approaches, the seasonal sun protection category begins to heat up. But the classic sunscreen market is suffering from a slow burn—a...

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

How Millennials Use Skincare | WMI

When it comes to skincare, millennial shopping habits may not be what you expect! While older women are often targeted with age-specific skincare...

Hair Care Market Trends – Part 2 | WMI

Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their...

Hair Care Market Trends – Part 1 | WMI

While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but...

Easy, Breezy & Beautiful: Beauty Trends 2015 | WMI

Read the full blog post on how women shop here.

How Women Shop: Beauty Market Trends 2015 | WMI

The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year to...