Stella Rising Blog

Exercise and Diet Trends - Refine Brand Strategy | WMI

Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising around these products still influences consumer...

Weight Loss Market Trends in 2015 | WMI

When we say “wellness is the “new black,” we mean that, to a growing segment of American women, concern for healthy living is paramount. Wellness is...

How Millennials Use Skincare | WMI

When it comes to skincare, millennial shopping habits may not be what you expect! While older women are often targeted with age-specific skincare...

The Transition of Media in Super Bowl XLIX | WMI

By Nicole Gittleman

How Women Use Social Media | WMI

Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely...

Black Friday Sales Statistics: Black Friday 2014 | WMI

The numbers are in…and looking dark for Black Friday sales statistics. As this year’s Black Friday spilled over into Black Fall and holiday retail...

What Media Are Female Millennials Consuming? | WMI

We know women. It’s our mantra. We understand what she’s looking for, what media she consumes and why she consumes it. In general, Millennials...