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How Women Use Social Media | WMI

30 Jan 2015 Julie Wolvek

in Digital


Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely than men to use social media for maintaining, relationships, entertainment, sharing news and photos, as well as how-to’s. In terms of online brand interaction, women are much more likely to follow a brand for access to deals and promotions than men.

Download this infographic on how women use social media here and contact Women’s Marketing, Inc. for a consultation regarding how your brand can leverage social media to reach its target audience.