Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely than men to use social media for maintaining, relationships, entertainment, sharing news and photos, as well as how-to’s. In terms of online brand interaction, women are much more likely to follow a brand for access to deals and promotions than men.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.