All from: Kerri Krom
Research can be invaluable for brands—an effective study allows marketers to see the both big pictur...
Women’s Marketing recently collaborated with Rodale on original consumer research designed to explor...
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This year’s IAB MIXX Conference offered two days of useful content and insightful advice, emphasizin...
By Kerri Krom, Women's Marketing Research Director & Ann D'Adamo, Senior Marketing Manager Say what ...
Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important th...
That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last yea...
Are you wasting the time, effort and budget that goes into your advertising by missing your key targ...
Read the full blog post on how women shop here.
The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in...
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