<img src="http://www.central-core-7.com/54940.png" style="display:none;">

Stella Rising Blog

Kerri Krom

Recent Posts

Digital

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the...
By Kerri Krom
Industry News

Health & Wellness is the Next Trillion Dollar Industry

Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern“Health & Wellness”...
By Kerri Krom

Recap: Interactive Advertising Bureau MIXX Marketing Conference | WMI

This year’s IAB MIXX Conference offered two days of useful content and insightful advice, emphasizing the need to engage consumers with creative...
By Kerri Krom
Women in Media

How to Market to Women & Win the Female Consumer | WMI

By Kerri Krom, Women's Marketing Research Director & Ann D'Adamo, Senior Marketing Manager Say what you mean, and mean what you say. That proverb...
By Kerri Krom
Fashion

Women's Shopping Habits in the Shoe Industry | WMI

Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important than ever to zero in on women's shopping habits....
By Kerri Krom
Fashion

Women’s Shopping Habits in the Shoe Industry | WMI

That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last year, women’s footwear sales reached roughly...
By Kerri Krom
Integrated

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right...
By Kerri Krom
Beauty

Easy, Breezy & Beautiful: Beauty Trends 2015 | WMI

Read the full blog post on how women shop here.
By Kerri Krom
Beauty

How Women Shop: Beauty Market Trends 2015 | WMI

The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year...
By Kerri Krom
Industry News

Social Media Predictions for 2015 | WMI

Social Media in 2015
By Kerri Krom

SIGN UP
FOR OUR
NEWSLETTER

STELLA
IN THE NEWS

Buzz

WHITEPAPERS
& RESEARCH

Discover