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Stella Rising Blog

Marlea Clark

Recent Posts

Health & Wellness

GenC: Consumer Behavior in the Time of Corona

Our most pressing concerns are for the health and well-being of all Americans, while also getting a handle on how consumer behaviors can help us...
By Marlea Clark / 13 Mar 2020
Digital

Approach to Data Privacy for Brands

Since the EU’s implementation of GDPR in May 2018, the conversation around how companies store and use consumer data has been prominently in the...
By Marlea Clark / 05 Mar 2019
Beauty

Big Box Beauty Battle— Walmart vs. Target

We asked women on Glimmer, our influencer network, about how and where they shop for beauty, and found that 51% learn about new beauty and...
By Marlea Clark / 27 Feb 2019
Media

Infographic: Data Privacy & Consumer Concerns

Today, users are thinking more about the information they’re willing to hand over to companies, and which ones they feel comfortable sharing...
By Marlea Clark / 20 Feb 2019
Media

4 Trends We Caught During the Super Bowl Ads | Stella Rising

The Super Bowl has never been a competition that exists only on the field; participating advertisers are tasked with putting their brand—and...
By Marlea Clark / 06 Feb 2019
Beauty

Infographic: Ulta vs. Sephora Path-to-Purchase

Despite endless disruption at retail, in-store beauty shopping isn't going away anytime soon. Knowing that the omnichannel beauty consumer is...
By Marlea Clark / 05 Feb 2019
Women in Media

A Beautiful Rebrand: Interview with Andrea Van Dam

Mass Marketer Retailer recently interviewed Andrea Van Dam, CEO, Stella Rising, about the agency and what it was like to take the strengths of one...
By Marlea Clark / 17 Jan 2019
Beauty

Infographic: Click-to-Purchase Beauty

Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers. 
By Marlea Clark / 11 Dec 2018
Beauty

Infographic: The Amazon Beauty Experience

  Women still love to shop in-store at a variety of retailers, but Amazon has quickly become a core element in the entire beauty shopping...
By Marlea Clark / 05 Dec 2018
Beauty

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon...
By Marlea Clark / 27 Nov 2018
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