Infographic: Ulta vs. Sephora Path-to-Purchase

Despite endless disruption at retail, in-store beauty shopping isn't going away anytime soon. Knowing that the omnichannel beauty consumer is buying products everywhere, we took a look at her in-store path to purchase when it comes to Ulta and Sephora. Learn more about the full study, which includes how women buy beauty across channels, from mass to Amazon.

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