Stella Rising Blog

Infographic: What's Popping in the Food and Beverage Category?

With increasingly on-the-go lifestyles, Americans are reaching for snacks to satisfy their hunger cravings or replace meals entirely. Salty snacks...

What Health and Wellness Consumers Say is Hot and Not in OTC 

Consumer spending at the drug store often reflects larger healthcare trends. In our infographic, we look at growth categories and those that are in...

From Browsers to Buyers: 4 Reasons Brands Should Personalize the Shopping Experience

Retailers are facing a more challenging environment than ever before: they’re losing share to marketplaces like Amazon and facing a growing threat...

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand...

Infographic: New Research on the Color Cosmetics Consumer

Hair Care Market Trends – Part 2 | WMI

Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their...

Hair Care Market Trends – Part 1 | WMI

While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but...

Q&A With Carrie Byrne Putelo | WMI

Carrie Byrne Putelo, Vice President and Group Publisher of OK! Magazine, with Kendra Wilkinson enjoying the night at a high-profile event.

Women's Marketing Announces West Coast Expansion | WMI

Westport, CT-based media agency Women’s Marketing, Inc. is announcing its new California offices to be led by beauty industry veteran Sinead...