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What Health and Wellness Consumers Say is Hot and Not in OTC 

18 Apr 2018 Marlea Clark

Consumer spending at the drug store often reflects larger healthcare trends. In our infographic, we look at growth categories and those that are in decline to understand how health and wellness trends are influencing what consumers buy, and how the right ingredients and health claims can ensure your brand remains relevant and expertly aligned with what’s resonating with consumers.

Ingredient Trends in Vitamins & Supplements

Access to information about supplement ingredients has consumers exploring natural options for prevention and well-being

                                2016-17 YoY $ Sales Growth

ginkgo                                   +23.7%

turmeric                               +16.9%

ginger                                   +12.5%

collagen                               +5.5%

Women's Marketing offers our clients the latest insights into the health and wellness consumer. Contact us to learn how we can help your brand thrive in a competitive landscape. 

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