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Stella Rising Blog

Marlea Clark

Recent Posts

Beauty

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon strategy,...
By Marlea Clark
Fashion

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...
By Marlea Clark
Beauty

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being redefined—especially...
By Marlea Clark
Beauty

CBD Marketing Strategy: 3 Marketing Tactics CBD Brands Need to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories including ...
By Marlea Clark
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...
By Marlea Clark
Food & Beverage

Infographic: Consumer Coffee Preferences

Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today,...
By Marlea Clark
Beauty

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram. Younger...
By Marlea Clark
Beauty

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during spring...
By Marlea Clark
Food & Beverage

Infographic: Shopping for Sweeteners in a Natural Era

Consumers are increasingly choosing “better-for-you” products across nearly every supermarket aisle. 3 out 4 consumers review food ingredients, and...
By Marlea Clark

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