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    Marlea Clark

    Recent Posts

    Beauty

    Amazon Strategy: What Beauty Brands Need to Know

    It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon strategy,...
    By Marlea Clark / 27 Nov 2018
    Fashion

    Infographic: Holiday Shopping by the Numbers

    ‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...
    By Marlea Clark / 05 Nov 2018
    Beauty

    Infographic: The Clean Beauty Consumer

    50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being redefined—especially...
    By Marlea Clark / 01 Nov 2018
    Beauty

    CBD Marketing Strategy: 3 Marketing Tactics CBD Brands Need to Succeed

    CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories including ...
    By Marlea Clark / 22 Oct 2018
    Media

    Affluent Consumers: Is Your Media Strategy Working?

    According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...
    By Marlea Clark / 15 Oct 2018
    Food & Beverage

    Infographic: Consumer Coffee Preferences

    Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today,...
    By Marlea Clark / 05 Oct 2018
    Beauty

    The Beauty Consumer: Face Mask Feelings

    With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram. Younger...
    By Marlea Clark / 01 Oct 2018
    Beauty

    Sun Care: Opportunities for Marketing Year-Round

    Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during spring...
    By Marlea Clark / 27 Sep 2018
    Food & Beverage

    Infographic: Shopping for Sweeteners in a Natural Era

    Consumers are increasingly choosing “better-for-you” products across nearly every supermarket aisle. 3 out 4 consumers review food ingredients, and...
    By Marlea Clark / 21 Sep 2018

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