Stella Rising Blog

A Beautiful Rebrand: Interview with Andrea Van Dam

Mass Marketer Retailer recently interviewed Andrea Van Dam, CEO, Stella Rising, about the agency and what it was like to take the strengths of one...

Infographic: Click-to-Purchase Beauty

Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers.

Infographic: The Amazon Beauty Experience

Women still love to shop in-store at a variety of retailers, but Amazon has quickly become a core element in the entire beauty shopping...

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon strategy,...

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being redefined—especially...

CBD Marketing Strategy: 3 Marketing Tactics CBD Brands Need to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories including ...

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...

Infographic: Consumer Coffee Preferences

Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today,...