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Infographic: Click-to-Purchase Beauty

11 Dec 2018 Marlea Clark

in Beauty, Amazon, Retail


Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers. 

We asked our Glimmer community about their online beauty shopping habits, and this is what we found:


Meet the Beauty Consumer 

  • 71% of women love learning about the latest beauty trends and actively seek information about them


Where Does Her Trust Lie?

  1. Family & Friends (in-person or social media)
  2. Social Media
  3. Online Reviews

Only 8% consider a dermatologist, doctor, or aesthetician as one of their trusted sources for beauty and skin care.


Beauty in Her Back Pocket 

  • 81% of women use their mobile phones to research beauty products online
  • 70% of women learn about new beauty and personal care products on social media


Where She Clicks "Purchase" 

  1. Amazon
  2. Sephora.com
  3. Ulta.com
  4. Walmart.com
  5. Target.com

Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands, with extensive experience in beauty, food, health, and retail.

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