Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers.
We asked our Glimmer community about their online beauty shopping habits, and this is what we found:
Meet the Beauty Consumer
- 71% of women love learning about the latest beauty trends and actively seek information about them
Where Does Her Trust Lie?
- Family & Friends (in-person or social media)
- Social Media
- Online Reviews
Only 8% consider a dermatologist, doctor, or aesthetician as one of their trusted sources for beauty and skin care.
Beauty in Her Back Pocket
- 81% of women use their mobile phones to research beauty products online
- 70% of women learn about new beauty and personal care products on social media
Where She Clicks "Purchase"
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