Stella Rising Blog

Latina Beauty Consumers & Social Media Marketing | WMI

Latinas are among the fastest growing demographic in the U.S. In fact, the Latina share of the female population in the United States is projected to...

A New Spin on Skin Care Tools | WMI

For beauty lovers, the next “must have” accessory isn’t a designer handbag, statement necklace, or even the latest smartphone. It’s an electronic...

A Wellness Marketing Trend: Mood Enhancing Products | WMI

The wellness movement has spread from a focus on the body, with nutrition and exercise, to include mental health as part of overall wellbeing. Among...

Sniffing Out Opportunities in the Fragrance Industry | WMI

The sweet smell of success has been elusive in the fragrance industry for the past few years. Sales dipped 3% between 2012 and 2014 and they’re...

Emerging Skincare Trends | WMI

Women of all ages are interested in luminous, healthy-looking skin. In an effort to keep that youthful glow, Millennial women are using anti-aging...

Shopping For Skincare

Female Buying Behavior of Beauty and Skincare Products Women are faced with an infinite number of choices when it comes to buying beauty and skincare...

ICMAD: A Valuable Resource for Emerging Beauty Brands | WMI

Many people perceive the beauty business as glamourous, but it is still a business with very specific regulatory and legal challenges. Large...

4 Beauty Industry Trends to help Grow Your Brand | WMI

After years of steady growth, sales in the nail color category have slowly started to lose their luster. The cyclical nature of beauty industry...

Social Media Marketing in Beauty Product Development | WMI

Want to know what women desire in their beauty products? The answer is surprisingly simple—ask them! Until recently, brands spent countless hours and...