Stella Blog

The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer conscio...

The beauty path to purchase is arguably among the most complex and the most personal. Technology has...

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content ...

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fel...

In August, Allure’s editor in chief, Michelle Lee, announced that the term “anti-aging” would be ban...

Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sal...

In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost...

In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the fo...

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea ...