Stella Rising Blog

Marketing Beauty to Hispanic Millennials | WMI

In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and...

What Makes Indie Brands Successful? An Interview with Andrea Van Dam | WMI

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...

Highlights in Hair Color: Winning Strategies for Brands | WMI

Pastel pink cotton candy-colored hair or aquatically themed mermaid hair may have inspired millions of Instagram posts, but these summertime fads...

Beauty Marketing: How Sun Care Brands Can Avoid Getting Burned | WMI

Look around at any beach or pool and you’ll see moms chasing their kids around with sunscreen in hand. Sunburns are painful and have the potential to...

Infographic: The Beauty of  E-Commerce | WMI

In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47%...

Beauty Research: What Women Want in Skincare | WMI

Infographic: Running in Style | WMI

Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all...

Infographic: Brushing Up on Oral Care | WMI

Although women love to explore and try new beauty products, when it comes to caring for their teeth, they are loyal to the brands they trust—one...

Marketing Personal Care to Female Consumers | WMI

Google “morning hacks” and you’ll find more than seventeen million tips and tricks that promise to make mornings a little less rushed. Still, almost...