In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47% respectively. Ulta boasted a 71% jump in online sales during the first quarter of 2017 and Sephora boasted a 150% growth in mobile shopping in the past year. By all accounts, shoppers are increasingly comfortable buying beauty online. In our infographic, we reveal why understanding the new consumer journey is essential as marketers develop strategies to engage online beauty shoppers.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.