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BEAUTY

Beauty

Infographic: The Socially Connected Beauty Consumer

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond...
By Ann D'Adamo / 20 Dec 2017
Beauty

Consumer Trends 2018: Brands Inside the Glass Box

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans trust the government, about a quarter trust the...
By Ann D'Adamo / 15 Dec 2017
Beauty

Beauty Trends: How Beauty Is Redefining Culture

  Throughout history, those that defined culture also defined what it meant to be beautiful. Twentieth-century tastemakers, such as editors, movie...
By Ann D'Adamo / 11 Dec 2017
Beauty

Infographic: What Beauty Box Consumers Really Think

Everyone loves a surprise! Perhaps that’s why beauty subscription boxes have been a hit since Birchbox launched the concept in 2010. Since then, a...
By Ann D'Adamo / 24 Nov 2017
Beauty

It's Only Natural...The Evolution of Clean Beauty | WMI

The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer consciousness about sustainably sourced ingredients,...
By Ann D'Adamo / 17 Nov 2017
Beauty

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to...
By Ann D'Adamo / 10 Nov 2017
Beauty

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...
By Ann D'Adamo / 18 Oct 2017
Beauty

Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...
By Ann D'Adamo / 16 Oct 2017
Beauty

How Millennial Beauty Consumers Are Reinventing Anti-Aging | WMI

In August, Allure’s editor in chief, Michelle Lee, announced that the term “anti-aging” would be banned from the publication. Lee believes that...
By Ann D'Adamo / 09 Oct 2017
Beauty

Counter Intelligence: A Conversation With Beauty Industry Insider Kelly Kovack | WMI

Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sales floor that has day-to-day hands-on...
By Ann D'Adamo / 26 Sep 2017
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