Stella Blog

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? ...

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day ...

With plain white labels and undesirable shelf position, generic or store brands used to be considere...

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made consider...

Scent is a powerful medium—it can calm, invigorate, or evoke a long-forgotten memory. But even with ...

Indie brands are innovative, nimble, and often present an authentic message or mission which consume...

Cannabis seems to have come out from under a cloud of suspicion and is quickly becoming one of the b...

For almost a decade, Bee Shapiro has had a front-row seat to the beauty industry. As the Skin Deep c...

A good hair day makes you feel like you can take on the world. Trends indicate that women are growin...