Stella Rising Blog

Beyond Skin Deep: Bee Shapiro Opens Up About the Future of Beauty

For almost a decade, Bee Shapiro has had a front-row seat to the beauty industry. As the Skin Deep columnist for The New York Times, she covers the...

Infographic: What Women Want in Haircare Products

A good hair day makes you feel like you can take on the world. Trends indicate that women are growing increasingly more comfortable with their...

Infographic: The Amazon Beauty Consumer 

Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017,...

Infographic: Digital Tools Help Beauty Retailers Stay On Top

Consumers want to play with makeup and experiment with the latest trends. Virtual reality try-on tools have made it easy to discover how they would...

Infographic: What Female Beauty Consumers Want in Skin Care in 2018

From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by...

Infographic: Who's Behind The Mask?

Most American beauty consumers would attribute the rise in popularity of face masks to the Korean beauty trend, but it’s a little-known fact that...

Pinterest’s 2018 Top Trends

Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, it offers much more than pretty pictures....

Infographic: The Socially Connected Beauty Consumer

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond...

Consumer Trends 2018: Brands Inside the Glass Box

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans trust the government, about a quarter trust the...