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Infographic: What Women Want in Haircare Products

09 Feb 2018 Ann D'Adamo

in Beauty


A good hair day makes you feel like you can take on the world. Trends indicate that women are growing increasingly more comfortable with their natural hair textures and using fewer products to achieve their desired style—they’re even shampooing and blow drying less than in the past. Here, we reveal the haircare trends and consumer preferences that will have an impact on brands.

What Women Look for When Shopping for Haircare Products

Attributes women look for when purchasing haircare products

50% helps me achieve healthy-looking hair

50% moisturizing

32% formulated for my hair type

23% created for my gender

11% for my ethnicity (47% of black consumers say they use products specifically formulated for their hair type)

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