Retailers will be feeling the love this month as consumers are expected to spend $19.6 billion, an average of $143.56 per shopper, on Valentine’s Day. In our infographic, we look at the trends in gift-giving and on social media.
Will You Be My Valentine?
55% of Americans are expected to celebrate
Top Valentine's Day Gifts
46% greeting cards
35% evening out
24% gift an experience
Millennials are more likely than other generations to treat their dates to a night on the town and 6 in 10 prefer to receive tickets or another experiential gift over a physical item.
Interested in learning more about consumer trends? Contact Women's Marketing to learn how we can help your brand grow.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.